9/7/2023 0 Comments Digital activationEach floor presents an immersive experience. The House of Moves launch brings events of the NBA All-Star Game 2022 to fans online. “Pivoting from an in-person activation in Cleveland to an immersive digital experience will allow us to continue connecting with our consumers in new, innovative ways.” “After releasing our Hennessy 8 NFTs earlier this year, we knew Hennessy had to stay engaged with our digital community,” said Jasmin Allen, senior vice-president, Hennessy US. The immersive digital space, called Hennessy House of Moves, can be accessed through the brand’s website, and is the latest instalment of the Make Moves That Start Movements campaign.ĭesigned as a digital ‘house’, the activation presents three ‘floors’, featuring a performance by American rapper Gunna and NBA-themed Hennessy cocktails. Hennessy is the official spirit of the NBA LVMH-owned Hennessy Cognac has unveiled a ‘digital house’ activation for the National Basketball Association (NBA) All-Star Game, with ‘three floors’ of online experiences.
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